Vista Viewpoint
Marketing Insight, Advice & Opinions

Mentoring Services

November 20th, 2007 by Debra

Vista Consulting offers mentoring services targeted at independent professionals and small business owners who are frustrated with their marketing. To combat this frustration, I offer the Masterful Marketing™ Services to help you get on the right track and learn how to successfully market your business for the long term.

What Marketing Challenges Do You Face?

You started your business because you are an expert in your particular discipline, but you most likely were never trained in marketing. You know you need consistent marketing to help your business succeed, but when you try to do it yourself, you don’t know where to start, what to do or where to find advice on what will really work for your business.

As a result, your marketing efforts are ineffective, you struggle to attract the right clients and are frustrated at the time you waste trying to grow your business.

Do these challenges sound familiar?

  • Tried a few disjointed activities, got frustrated that they didn’t work and now feel that marketing is a waste of money.
  • Attended a marketing workshop, was overwhelmed by the amount of conceptual information presented and disappointed at never really learning how to develop a solid marketing plan for your business.
  • Created a marketing plan on your own or with a marketing consultant but quickly abandoned it because it was too complex or too expensive for your needs.
  • Read a lot of marketing books and visited many marketing web sites and still didn’t know how to pull it all together
    into a roadmap that will take your business where you want to go.

The simple truth is without a solid marketing plan that guides your efforts, you will continue to feel frustrated with your results. Your plan builds the foundation for all marketing activities so that you can consistently communicate the value you deliver to your clients. Marketing works if it is done consistently and the activities are developed to project your uniqueness that is important to your Ideal Client.

Masterful Marketing™ - An 8 Step System to Marketing Success

business professional

The Masterful Marketing™ System is designed specifically for service business
owners who want to invest in the success of their business for the long term. These services offer practical
marketing knowledge and actionable expert advice to help you develop an effective plan that will help you achieve
your business and marketing goals. Masterful Marketing™:

  • Focuses your marketing activities
  • Clarifies your messages
  • Attracts more clients

This program is ideal for professional service business owners who want to invest in marketing their business for the long term and want to learn how to do it themselves. You will learn how to create your own marketing plan, understand how to market your business more effectively and ensure success in whatever business you choose to pursue. Finally, you will have the tools to enjoy the freedom and flexibility of following your dreams, doing work you love and knowing you can make a great living doing it.

For more information on the Masterful Marketing™ 8 Step System, visit the Masterful Marketing web site and request an application.

Masterful Marketing™ - Personal, Customized Mentoring to Accelerate Your Marketing

If you are passionate about doing what you love and you want to build a business based on that passion, I am interested in working with you. I love helping small business owners succeed and not become one of the 80% failure statistics. Businesses fail partly from trying to run a business without an effective marketing plan.

business team

Working together, we will develop your plan for success. We will identify your business and marketing goals, develop action plans to achieve them, and focus your efforts to achieve those goals at a more accelerated pace than you can do on your own. Every mentoring session is focused on a particular challenge, helping you learn how to overcome them and stay in control.

Some of the ways I can help you include:

  • Helping you design a plan to market your business successfully and cost-effectively
  • Offering you support, advice, ideas and guidance to get your business moving forward faster.
  • Saving you from costly mistakes, both in terms of your reputation and marketing budget.
  • Keeping you focused so you are moving forward more quickly and effectively.
  • Providing you with the tools and resources you need to develop the plan and market successfully.

For more information on the Masterful Marketing™ Mentoring Services, visit the Masterful Marketing web site and request your free 45 minute consultation.