http://vistaviewpoint.com Marketing Insight, Advice & Opinions Mon, 07 Apr 2008 21:30:54 +0000 http://backend.userland.com/rss092 en I wrote an article a while back that is posted on my Vista Consulting site called "B2B vs B2C Marketing: Similar but Different". It's the most highly visited page on my web site. In the article I contrast the two types of marketing as follows: B2B: Relationship driven Maximize the value of the ... http://vistaviewpoint.com/2008/04/b2b-vs-b2c-marketing-my-thoughts-updated/ Good question and one that I've been asked often. I hadn't really thought about the affect of social media on my business as a marketing consultant, but there is certainly some challenges to those who find change difficult. What most people don't realize is that the marketing function really hasn't changed. ... http://vistaviewpoint.com/2008/03/has-online-marketing-changed-our-jobs-as-marketers/ Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is ... http://vistaviewpoint.com/2008/02/social-media-for-b2b-marketing/ Telemarketing is one of the few direct marketing activities that can produce very good results. A quality telemarketing campaign has been known to achieve a 5% to 10% response rate, higher than that of direct mail and e-mail marketing. However, when the telemarketing starts to annoy the target audience, you've ... http://vistaviewpoint.com/2008/02/make-sure-your-telemarketing-is-effective-not-annoying/ Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the ... http://vistaviewpoint.com/2008/01/what-web-marketing-will-you-use-this-year/ Every once in a while a business owner calls me to discuss the pros and cons of updating their brand. The conversation ranges from developing a new logo (image) to completely revamping what their company stands for (identity). Your brand is meant to be a reflection of your company, not just a ... http://vistaviewpoint.com/2008/01/should-you-update-your-brand/ The new year rings in the annual forecast of many topics, including B2B marketing spend. According to BtoB magazine’s "2008 Marketing Priorities and Plans” study, most B2B marketers (some 60%) plan to increase their 2008 marketing budgets - but fully 79% plan to increase their online marketing budgets. This number ... http://vistaviewpoint.com/2008/01/2008-b2b-marketing-forecast/ It's that time of year where many small business owners begin to scramble to create a marketing plan for the new year. To shortcut the process, here are some last minute tips that will help you plan your marketing and avoid the ad hoc mistakes that many fall into when ... http://vistaviewpoint.com/2007/12/year-end-marketing-planning/ I saw an online ad that had the following: "media omniscient" as one of their messages. I'm pretty fluent with English but I had to go look it up. The dictionary gave me two definitions: Adjective: having complete or unlimited knowledge, awareness or understanding; perceiving all things Noun: God Wow, interesting message. Was ... http://vistaviewpoint.com/2007/12/write-to-appeal-to-your-audience/ The experience your customer gets from your business has the ultimate effect on whether they will do business with you now or ever again. One difficult experience can offset the effects on all your good marketing you have done. Putting roadblocks in place cause dissatisfaction and a negative experience, no ... http://vistaviewpoint.com/2007/12/customer-experience-marketing/