Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is interested in what you have [...] → Read more

During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If out of a group of [...] → Read more

Fundraising for charitable organizations is a marketing function, not one that I specialize in but I do know a few people that do have those skills. When you are running a fundraising event, using the power of the Internet and social networking can help get the word out effectively. My colleague in Vista Consulting, Bob Rentsch, [...] → Read more

Looking for something new to try in marketing in 2007? Try adding a blog to your marketing mix. Blogs are not new in terms of technology, but using them to effectively market your business is still a leading edge effort. Blog marketing is: Informal - Blogs appear to be more casual and conversational than other marketing mediums, even your [...] → Read more