Good question and one that I’ve been asked often. I hadn’t really thought about the affect of social media on my business as a marketing consultant, but there is certainly some challenges to those who find change difficult. What most people don’t realize is that the marketing function really hasn’t changed. We still need to understand what [...] → Read more

In the B2B business world, there is much discussion about new media marketing and how it will impact the marketing plans of B2B companies now and in the future. I am still investigating the use of social media marketing as a component in my client’s (and my own) marketing plans, but I see podcasts and [...] → Read more

I created a visual marketing plan model that helps small businesses create a marketing plan. Most of my work with my clients uses the model to simplify the process and help the business owner understand the components and how they interrelate. The model contained 7 categories - Advertising, Events, Public Relations, Direct Marketing, Internet Marketing, [...] → Read more

Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional - companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience. Along came the Internet which has given marketers an [...] → Read more