Vista Viewpoint
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Archive for the ‘Marketing Strategy’ Category

Growing Your Small Business

Came across this great post by John Jantsch called Maybe It’s a Problem With the Bowl. These words ring very true. If you want to grow your business, you have to think big, act big, and change what you are doing in order to realize growth. Your marketing will reflect these changes as well. You may [...] → Read more

Friday June 8th, 2007 in Marketing Strategy | Comments »

Consistent Marketing is an Investment in Your Business’s Future

One point I continue to stress with everyone I speak with is to be consistent in marketing your business. Ad hoc marketing produces ad hoc results. Just as you need consistent fuel for your health, your business needs consistent fuel for its health and future success. Fuel for your business is leads, prospects and clients. Without [...] → Read more

Thursday May 31st, 2007 in Marketing Strategy | Comments »

What’s Your Value?

If you struggle to acquire new clients, chances are your value is not aligned with what your prospects want or need. Trying to sell your services to someone who doesn’t understand what’s in it for them is a waste of your time and energy. Speak with your clients about how you can eliminate a problem, satisfy [...] → Read more

Friday January 12th, 2007 in Marketing Strategy | Comments »