Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the types of web marketing that [...] → Read more

A post on Drew’s Marketing Minute, Are you being held hostage by your web developer? hit a nerve for me. Although I have spoken with people who have experienced the nightmare situation described by Drew, there is another more subtle dimension that needs to be considered when hiring a web developer. Does the web development firm [...] → Read more

Setting up a PPC (pay-per-click) marketing campaign to drive demand for your products and services is a cost effective way to advertise. Setting up the campaigns, identifying keywords, and setting your bid strategy is one part of getting the campaign going. The second piece that is critical to your campaign is creating specific landing pages [...] → Read more

Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business? Just like every other marketing program, you [...] → Read more