June marks the end of the Spring tradeshow season. Two of my clients are tradeshow bound within a week of each other and getting them ready with booth signage, updated collateral, announcements, pre-show mailers and show logistics deadlines are keeping me busy. And although tradeshows aren’t as popular as they once were, both of these [...] → Read more

I just returned from the RSA Conference in San Francisco where I helped a client set up their booth and man the show floor. This conference is a large IT security conference with over 15,000 registered attendees and over 300 exhibiting vendors. I was planning on blogging from the conference, but after 8-10 hour days [...] → Read more