Telemarketing is one of the few direct marketing activities that can produce very good results. A quality telemarketing campaign has been known to achieve a 5% to 10% response rate, higher than that of direct mail and e-mail marketing. However, when the telemarketing starts to annoy the target audience, you’ve gone too far. This post was [...] → Read more

We just returned from Aruba, our annual destination for completely doing nothing and recharging our worn batteries. We love it there and the question many have asked us has been why we haven’t bought a timeshare yet. We’ve more than spent the price in hotel bills. The answer to that question was because it never [...] → Read more