Every once in a while a business owner calls me to discuss the pros and cons of updating their brand. The conversation ranges from developing a new logo (image) to completely revamping what their company stands for (identity). Your brand is meant to be a reflection of your company, not just a projection of what you want [...] → Read more

MarketingVOX reports that according to AdWeek, the Forrester Wave report indicates that the demand for quality web design work continues to rise and that it is not a one-time peak. This is due to the realization that the Internet is playing a major, central role as an information resource and your company’s presence on the [...] → Read more

Many companies don’t have a tag line or if they do it is an afterthought. Do you have one for your company? What does it project to your target audience? Keep in mind that a tag line is part of your brand identity and should be consistent with everything else you develop that sends a message about [...] → Read more