I wrote an article a while back that is posted on my Vista Consulting site called “B2B vs B2C Marketing: Similar but Different“. It’s the most highly visited page on my web site. In the article I contrast the two types of marketing as follows: B2B: Relationship driven Maximize the value of the relationship Small, focused target market Multi-step buying [...] → Read more

Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is interested in what you have [...] → Read more

Since the beginning of the year, I have been spending time watching, listening and learning all I can about new media marketing. The trend of using Web 2.0 technologies for marketing your product and service is certainly catching on. It’s really easy to get caught up in the buzz surrounding new media marketing. Blogging and [...] → Read more