Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is interested in what you have [...] → Read more

Telemarketing is one of the few direct marketing activities that can produce very good results. A quality telemarketing campaign has been known to achieve a 5% to 10% response rate, higher than that of direct mail and e-mail marketing. However, when the telemarketing starts to annoy the target audience, you’ve gone too far. This post was [...] → Read more