Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the types of web marketing that [...] → Read more

Every once in a while a business owner calls me to discuss the pros and cons of updating their brand. The conversation ranges from developing a new logo (image) to completely revamping what their company stands for (identity). Your brand is meant to be a reflection of your company, not just a projection of what you want [...] → Read more

The new year rings in the annual forecast of many topics, including B2B marketing spend. According to BtoB magazine’s “2008 Marketing Priorities and Plans” study, most B2B marketers (some 60%) plan to increase their 2008 marketing budgets - but fully 79% plan to increase their online marketing budgets. This number is up from 76% from [...] → Read more