It’s that time of year where many small business owners begin to scramble to create a marketing plan for the new year. To shortcut the process, here are some last minute tips that will help you plan your marketing and avoid the ad hoc mistakes that many fall into when they don’t plan. Analyze what happened [...] → Read more

I saw an online ad that had the following: “media omniscient” as one of their messages. I’m pretty fluent with English but I had to go look it up. The dictionary gave me two definitions: Adjective: having complete or unlimited knowledge, awareness or understanding; perceiving all things Noun: God Wow, interesting message. Was this a “tongue in cheek” [...] → Read more

The experience your customer gets from your business has the ultimate effect on whether they will do business with you now or ever again. One difficult experience can offset the effects on all your good marketing you have done. Putting roadblocks in place cause dissatisfaction and a negative experience, no matter how great your service [...] → Read more