Basics of Social Media Marketing

During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If out of a group of 50 people, 40 were unaware, does it follow that 80% of all small business owners also not know what these new tools of marketing are as well?

Whether or not those statistics are true, it opened my eyes to the fact that there are many small business owners unaware of these new marketing tools. Some basic education on what these tools are and how they can use it for their business would be a valuable resource. Therefore, I have written the first in a series of articles called Social Media Marketing Basics.

As the title indicates, it is very basic information for those not exposed to this new media as many of us have been. Future articles will dive deeper into the various topics, describing how they can be used to market their businesses. Feel free to read and comment back here on your thoughts and suggestions for the next in the series.