Vista Viewpoint
Marketing Insight, Advice & Opinions

Archive for August, 2007

Control the Destiny of your Web site or Blog

A post on Drew’s Marketing Minute, Are you being held hostage by your web developer? hit a nerve for me. Although I have spoken with people who have experienced the nightmare situation described by Drew, there is another more subtle dimension that needs to be considered when hiring a web developer. Does the web development firm [...] → Read more

Tuesday August 21st, 2007 in Internet Marketing | Comments »

Basics of Social Media Marketing

During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If out of a group of [...] → Read more

Saturday August 18th, 2007 in Social Media | Comments »

Would Your B2B Business Benefit from New Media Marketing?

In the B2B business world, there is much discussion about new media marketing and how it will impact the marketing plans of B2B companies now and in the future. I am still investigating the use of social media marketing as a component in my client’s (and my own) marketing plans, but I see podcasts and [...] → Read more

Thursday August 9th, 2007 in New Media Marketing | Comments »