Register for a free workshop I am giving at the Enterprise Center at Salem State College (Massachusetts) on July 24th. The workshop is Marketing Basics for Business Growth. If your marketing activities aren’t producing results, you may be spending your resources on inappropriate activities. Identifying your ideal customer and reaching them with the right marketing activities [...] → Read more

Came across this great post by John Jantsch called Maybe It’s a Problem With the Bowl. These words ring very true. If you want to grow your business, you have to think big, act big, and change what you are doing in order to realize growth. Your marketing will reflect these changes as well. You may [...] → Read more

Small businesses seem afraid to write a marketing plan. Not sure if it is because the owner feels the business doesn’t need one or whether it’s because they don’t know how. A small business benefits from a marketing plan as much as a big business, and maybe even more. Defining how you will attract and retain [...] → Read more