One point I continue to stress with everyone I speak with is to be consistent in marketing your business. Ad hoc marketing produces ad hoc results. Just as you need consistent fuel for your health, your business needs consistent fuel for its health and future success. Fuel for your business is leads, prospects and clients. Without [...] → Read more

Fundraising for charitable organizations is a marketing function, not one that I specialize in but I do know a few people that do have those skills. When you are running a fundraising event, using the power of the Internet and social networking can help get the word out effectively. My colleague in Vista Consulting, Bob Rentsch, [...] → Read more

There are two types of people: those who have something to say and those who have to say something. I heard that statement in the context of people’s behaviors in meetings. Having observed many blog posts and their associated comments, I have to say that this statement holds true in the blogosphere as well. Some people [...] → Read more