Vista Viewpoint
Marketing Insight, Advice & Opinions

Archive for April, 2007

Making the Most of a Tradeshow

June marks the end of the Spring tradeshow season. Two of my clients are tradeshow bound within a week of each other and getting them ready with booth signage, updated collateral, announcements, pre-show mailers and show logistics deadlines are keeping me busy. And although tradeshows aren’t as popular as they once were, both of these [...] → Read more

Sunday April 29th, 2007 in Event Marketing | Comments »

Web Design - More Critical Than Ever

MarketingVOX reports that according to AdWeek, the Forrester Wave report indicates that the demand for quality web design work continues to rise and that it is not a one-time peak. This is due to the realization that the Internet is playing a major, central role as an information resource and your company’s presence on the [...] → Read more

Monday April 16th, 2007 in Brand | Comments »

Print Media verses Online Publishing

Life has kept me busy recently - clients, a taste of spring on the golf course, and a bit of the flu for the past week - so I’m just catching up on a lot of stuff, including blogging. The topic of print verses online publishing is something that many marketing folks are pondering at the [...] → Read more

Saturday April 7th, 2007 in Advertising | Comments »