Marketing Voices Podcast

I’ve added another podcast to my list of recommended marketing related podcasts. Marketing Voices is a weekly podcast hosted by Jennifer Jones that focuses on social media marketing. Each podcast is an interview with a broad range of marketers, most very well known or in senior marketing positions at companies utilizing social media in their marketing strategy. The podcasts themselves are 15 to 20 minutes in length and packs a lot of information.

I found all of them interesting because of the broad range of topics covered within the social media arena. My podcasts that stood out for me are the interviews with:

• Guy Kawasaki - author of 8 books, venture capitalist and former Apple marketing executive. Guy focuses on what is important about social media.
• Scott Wilder - group manager of the small business division for Intuit. This podcast had insight into how to make social media tools work for a large corporation.
• Jennifer McClure - executive director of the Society for New Communications Research. Jennifer discusses the company culture requirements for successfully using social media within the company.
• Jeremiah Owyang - director of corporate media strategy for PodTech. Jeremiah discusses how to implement a corporate social media strategy.
• Regis Mckenna - renowned marketer. Regis discusses why social media is a natural outcome of the evolution of the technology behind it and why corporations should adopt social media.
• Dave Sifry - CEO of Technorati. Because Technorati tracks 67 million blogs in total, and 1.5 million blog posts a day, how it has changed the landscape of marketing.

You can subscribe to this podcast via iTunes or go directly to PodTech to subscribe.