Web 2.0 Concepts Video

For those looking for a 5 minute conceptual overview of Web 2.0, this video lays it out pretty well. Watch it a couple of times to pick up all the nuances for where the Web has headed and what will be shaping our marketing in the future. Thanks to C.C. Chapman and Managing the Gray for pointing it out.

So how will businesses integrate Web 2.0 capabilities into their marketing mix? How will they start? Where will it lead?

Let me know what you think.