Podcasts on New Marketing

I recently started listening to podcasts. I know they have been around for some time, but I hadn’t found many that interested me enough to subscribe regularly. Of course, I don’t commute to work (other than to the coffee pot in my kitchen), so I don’t have that hour of travel that is perfect for listening to podcasts. However, my total immersion into new media has me on iTunes subscribing to a few podcasts on the subject. According to the Feedburner Facts and Stats, there are more than 90,000 podcasts and videocasts. Since I’m pretty stingy with my time and reading blog feeds and listening to podcasts can really use up the time, I have very stringent criteria.

As I come across podcasts worth listening to on this subject, I will post the links on this site under the very obvious header “Podcasts”.

The first podcast that is worth the listening time is Across the Sound by Joseph Jaffe (whose blog is Jaffe Juice) president of crayon, LLC, a new marketing company. Although they do run a bit long (most are about an hour), Joseph is a marketing visionary and is passionate about new media marketing and how it is best used within corporate America.

The second is Managing the Gray by C.C. Chapman which is both a blog and podcast. He, too, is pushing the envelope using new marketing techniques. As VP New Marketing for crayon, LLC, (yes, same company) he works from home, blogs, podcasts, and is active using Second Life as a marketing tool. He just doesn’t just evangelize about these tools, he uses them and shows how you can use them as well for your marketing. These podcasts are about 20 minutes each and gives you a quick insight into new media marketing. Plus he lives in the Boston area - maybe I will run into him at some venue!

Have a listen and let me know what you think.