For those looking for a 5 minute conceptual overview of Web 2.0, this video lays it out pretty well. Watch it a couple of times to pick up all the nuances for where the Web has headed and what will be shaping our marketing in the future. Thanks to C.C. Chapman and Managing the Gray for pointing [...] → Read more

I recently started listening to podcasts. I know they have been around for some time, but I hadn’t found many that interested me enough to subscribe regularly. Of course, I don’t commute to work (other than to the coffee pot in my kitchen), so I don’t have that hour of travel that is perfect for listening to [...] → Read more

Many companies don’t have a tag line or if they do it is an afterthought. Do you have one for your company? What does it project to your target audience? Keep in mind that a tag line is part of your brand identity and should be consistent with everything else you develop that sends a message about [...] → Read more

I just returned from the RSA Conference in San Francisco where I helped a client set up their booth and man the show floor. This conference is a large IT security conference with over 15,000 registered attendees and over 300 exhibiting vendors. I was planning on blogging from the conference, but after 8-10 hour days [...] → Read more