Just like all other marketing efforts, you should take the time to plan your blog. Understand its purpose, determine its frequency, and develop the plan to create blog. I did pretty well on the first two aspects. However, the details for creating the blog were not as well planned. Part of the reason for this is that [...] → Read more

Looking for something new to try in marketing in 2007? Try adding a blog to your marketing mix. Blogs are not new in terms of technology, but using them to effectively market your business is still a leading edge effort. Blog marketing is: Informal - Blogs appear to be more casual and conversational than other marketing mediums, even your [...] → Read more

If you struggle to acquire new clients, chances are your value is not aligned with what your prospects want or need. Trying to sell your services to someone who doesn’t understand what’s in it for them is a waste of your time and energy. Speak with your clients about how you can eliminate a problem, satisfy [...] → Read more

Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business? Just like every other marketing program, you [...] → Read more

Keeping with the trends in marketing, Vista Consulting is launching its new marketing blog affectionately named Vista Viewpoint. The Vista Viewpoint marketing newsletter will become less frequent and more information will be posted here. Those of you who have subscribed to the newsletter are encouraged to bookmark this blog and stop by frequently - better [...] → Read more